Amazon is in talks to acquire Decart, an artificial intelligence startup, in a deal valued at roughly $7 billion, according to a report by The American Bazaar. Neither company has confirmed the negotiations. No purchase agreement has been announced.

The reported figure places the transaction in the top tier of recent acquisitions of privately held AI companies. A $7 billion price would also mark one of Amazon's largest outright purchases of a software firm rather than a physical asset such as data centers or logistics networks.

What is Decart?

Decart is an AI startup. The report did not detail the company's revenue, headcount, funding history, or product lines. The startup has attracted attention in the generative AI sector, according to the report, but the outlet provided no valuation history for prior funding rounds.

The reported deal size implies a premium typical of the current market for AI acquisition targets. Buyers have paid multibillion-dollar sums for startups with limited revenue, betting on teams and technology rather than current financials.

Why would Amazon pay $7 billion?

Amazon has spent heavily to secure its position in artificial intelligence. The company has directed tens of billions of dollars toward AI infrastructure, custom silicon, and cloud services through its Amazon Web Services division. Acquiring a startup outright would add proprietary AI technology and engineering talent to that portfolio.

The report framed the talks as part of a broader wave of consolidation. Large technology companies are buying AI startups at accelerating pace as they compete to shorten development cycles. A multibillion-dollar purchase would move Amazon up that acquisition leaderboard in a single step.

What remains unconfirmed?

Three points remain open:

• The talks may not result in a signed agreement, the report noted.
• No purchase price has been verified by either company.
• No timeline for a potential announcement was disclosed.

Amazon has not commented publicly. Decart has not commented publicly. The report cited no named sources at either company.

Negotiations of this scale frequently extend over months. Terms can change before signing. Talks can also collapse entirely, as has happened in prior large technology acquisitions.

How does the deal fit the AI consolidation trend?

The reported $7 billion valuation follows a pattern across the sector. Major cloud and platform companies have absorbed AI startups at premium prices to acquire talent and model technology before competitors do. Regulators in the United States and Europe have scrutinized several of these transactions, examining whether large firms are buying rather than competing.

Any Amazon-Decart agreement would likely draw similar review. The outcome of that review would shape whether the deal closes on its reported terms and on what schedule.

For now, the $7 billion figure remains a reported number, not a signed price. If the talks advance to an agreement, Amazon would gain a significant addition to its AI stack at a moment when rivals are spending at record levels to do the same.