Amazon is in talks to acquire Decart, an Israeli-founded artificial intelligence startup, for approximately $7 billion, The Media Line reports. The reported price would place the transaction among the largest-ever acquisitions of an Israeli-founded AI company and signal a further escalation in big-tech spending on foundational AI capabilities.

What does a $7 billion price tag signal?

The figure, if confirmed, would mark a major premium for a startup and would reinforce the pattern of US hyperscalers buying model developers rather than building every capability in-house. Amazon has already committed tens of billions of dollars to AI infrastructure, and a Decart purchase would extend that strategy from compute into proprietary model technology.

Talks are ongoing, according to the report. No definitive agreement, closing timeline, or final valuation has been disclosed, and terms could still change or the negotiations could collapse.

Why does Israel's AI sector matter here?

Decart belongs to a cohort of Israeli-founded AI startups that have drawn sustained interest from US technology buyers. A completed deal at the reported scale would rank as one of the country's largest AI exits, a benchmark closely watched by founders and investors weighing whether to sell to hyperscalers or remain independent.

Amazon has not commented publicly on the negotiations, and Decart has not confirmed the talks.

If the two sides reach agreement, expect scrutiny of the final valuation against the reported $7 billion figure — and a fresh round of pressure on rivals to answer with acquisitions or in-house model development of their own.