Tech Business

Microsoft's Xbox Chief Asha Sharma: "Xbox Is Not for Sale"

Xbox CEO Asha Sharma says "Xbox is not for sale," after reports that Nadella and Hood weighed a spin-out but now back her plan to overhaul and consolidate the gaming unit.

By
Tom Whitfield
Filed
Channel
Tech Business
Read
2 min read

Asha Sharma, CEO of Microsoft's Xbox business, has directly denied reports that the company considered selling or spinning off the gaming unit. "Xbox is not for sale," Sharma said in an interview with The New York Times published September 30. "We will do whatever it takes to set the company up for success, and we will look at the right partnerships, the right operating model and everything needed to achieve that."

The statement closes a chapter of speculation that began in June, when The Information reported that Microsoft CEO Satya Nadella and CFO Amy Hood had weighed spinning out Xbox. That report landed alongside claims of plans for new Halo and Fallout games. Earlier this month, the same outlet reported a shift in posture: both executives now "more recently supported Sharma's plans to overhaul the unit," according to The Information's briefings.

Sharma leads the Xbox division through what The Verge describes as a significant leadership shakeup. Her public stance signals that the overhaul — not a divestiture — is now the approved path inside Redmond. The language she chose in the interview leaves room for structural flexibility: "the right partnerships" and "the right operating model" suggest Microsoft remains open to reconfiguring how Xbox sits within the broader company, even as an outright sale is off the table.

The financial context matters. Microsoft spent $69 billion acquiring Activision Blizzard, the largest deal in gaming history, and investors have periodically pressed for clarity on how that asset generates returns. Reports of a potential spin-out had raised questions about whether Xbox hardware, the Game Pass subscription service, and the studio portfolio would remain under one roof. Sharma's declaration, backed by Nadella and Hood, answers that question for now: the businesses stay unified under Microsoft.

Job cuts form part of the picture. The Information's reporting on the overhaul noted that Xbox cut hundreds of jobs as it moved to consolidate game studios — a restructuring that Sharma's plans evidently entail. Consolidation of studios under fewer organizational roofs appears to be a central plank of the strategy, alongside the previously reported new entries in the Halo and Fallout franchises.

For the gaming industry, the message is one of stability at the top of one of its three platform holders. Sony and Nintendo have watched Microsoft's multiplatform publishing push closely, and a spun-out Xbox would have reshaped console and subscription competition. Instead, Microsoft retains its gaming arm with a new leader who has secured the backing of the CEO and CFO for her restructuring agenda.

Sharma's wording — "whatever it takes to set the company up for success" — commits to outcomes rather than methods. Partnerships, operating model changes, and studio consolidation all remain on the table as the overhaul proceeds, and the pace of the Halo and Fallout projects reported by The Information will offer the next concrete test of whether that strategy is delivering.

Original: youtube.com

Share this article:

More from Tom Whitfield

Tom Whitfield

Show full bio

Staff writer covering consumer brands and retail at Chip Dispatch.

119 articles

Related articles

« Previous article