Roku Exits Smart Home Hardware Days After Fox's $22 Billion Takeover

Roku will stop selling smart home hardware, days after Fox closed its $22 billion acquisition of the company on Nov. 6. A Roku spokesperson confirmed the move to Lowpass. The company will keep supporting existing devices but gave no end date for that support.

The spokesperson framed the exit as a strategy decision. "We're sharpening our focus on Roku's core mission: being the top streaming platform," the spokesperson said. "As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products." Roku did not respond with a timeline for winding down inventory.

What does the takeover change?

Fox completed the deal months ahead of schedule. Roku shares stopped trading on Nasdaq on Nov. 6, the day the $22 billion transaction closed. The company now sits inside a new FOX Digital Platforms division alongside Tubi and FOX One, according to MLQ.ai.

The smart home exit followed within days. That sequence points to a rapid portfolio review under new ownership. Fox bought a streaming platform, not a camera business, and the product line is now being cut accordingly.

What is left on the shelf?

Almost nothing. Engadget reported that only two smart home products remained in stock on Roku's web store:

• Roku Indoor Camera 360
• Roku Video Doorbell & Chime

Every other category was listed as out of stock. That includes smart light strips and bulbs, the wireless video doorbell, other cameras, smart plugs and the home monitoring system. Lowpass found the devices had also disappeared from many third-party retailers, with Amazon offering only refurbished units.

Roku entered the category in 2022 with rebadged Wyze products. It began releasing its own smart home hardware last year. The line never grew beyond a handful of SKUs.

Why is Roku cutting hardware now?

The numbers explain the retreat. In its final report as a public company, Roku said device revenue grew 33% year over year in the third quarter. Hardware losses more than doubled in the same period, to $48.6 million from $22.9 million a year earlier. Roku blamed the deterioration largely on higher memory costs.

The loss sits alongside a bright spot. Roku said its own-branded TVs "exceeded expectations" in the quarter, and the company has since released its first OLED sets. The TV line appears safer than the camera line, because televisions drive platform subscriptions and advertising revenue.

Smart home devices served no such platform function. Cameras and plugs carried the same memory cost pressure as TVs, without a comparable path to recurring revenue, and a new owner with a streaming mandate had little reason to keep funding the losses.

Existing customers retain support for now. The company has committed to continued services for Roku Smart Home products, though the absence of an end date leaves owners without a clear horizon for firmware updates and cloud features.

The wind-down signals how Fox intends to run its new asset: hardware decisions will now follow platform economics, and further product cuts under the FOX Digital Platforms division cannot be ruled out.