Amazon is reportedly in talks to acquire the artificial intelligence startup Decart for around $7 billion, according to a report carried by Pulse 2.0. Neither Amazon nor Decart has confirmed the negotiations. The figure marks the reported target price, not a signed deal value.

The reported $7 billion price would rank the transaction among the larger startup acquisitions in the AI software sector. Talks at this stage can collapse or change in value. Buyers frequently renegotiate terms between initial discussions and signed agreements.

What does the reported deal cover?

The report describes a potential acquisition of Decart, an AI startup. The Pulse 2.0 item names no product lines, revenue figures, or headcount for the company. It states only the reported deal value and the parties involved. Decart has not commented publicly on the talks.

Amazon has not issued a statement. Reports of this kind typically rest on unnamed sources close to the negotiations. Investors should treat the $7 billion figure as an unconfirmed report rather than a disclosed transaction value.

Why does the number matter?

The reported price signals how large technology companies value AI startups with perceived strategic technology. Amazon has already committed billions of dollars to AI infrastructure across its cloud business. An acquisition of Decart at the reported figure would extend that spending from compute capacity into acquired software capability.

A $7 billion price would place Decart in the top tier of AI startup exits reported to date. Deal values at this level usually trigger regulatory review in the United States and the European Union. No filing or regulatory submission exists at this stage, because the talks remain unconfirmed.

What happens next?

Any completed acquisition would require a definitive agreement, disclosure by Amazon, and antitrust clearance in major jurisdictions. None of those steps has occurred. The report itself is the only public record of the discussions.

If the talks collapse, Decart would likely continue as an independent company or pursue other buyers. If they succeed, Amazon would add the startup's technology and team to its AI portfolio. For now, the $7 billion figure remains a reported negotiating position, and market observers will watch for confirmation from either company before pricing the deal into expectations.