Apple says it’s ‘hard to predict’ when iPhone Duo constraints will improve

Consumer Tech

Apple Cannot Say When iPhone Duo Supply Will Catch Up With Demand

Apple COO Sabih Khan says it is "really hard to predict" when iPhone Duo supply will meet demand, as AI-driven memory costs push product prices higher.

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Tom Whitfield
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Apple Chief Operating Officer Sabih Khan told analysts on Monday that the company cannot forecast when iPhone Duo supply will meet demand, as shipping times for the foldable device stretch into next year for customers who missed launch-day availability.

"iPhone Duo is constrained as of today. The ramp is going well, and we're working hard to get this revolutionary new product into the hands of our customers as quickly as possible. But at this time, it's really hard to predict when supply and demand will be in balance," Khan said during the fiscal fourth-quarter earnings call.

The admission is unusual for a company known for running one of the most efficient supply chains in hardware. Customers who did not queue at an Apple Store or order during the preorder window now face delivery dates pushed into next year. Verizon has begun apologizing for the delays by offering gift cards to affected customers.

How strong is demand for the Duo?

An October report from the Financial Times recorded Apple describing demand for the Duo as "nothing short of extraordinary." The device sold out on the company's website within hours of going on sale, and delivery dates slipped into next year almost immediately.

CEO John Ternus reinforced that picture in his opening remarks on the call: "We've been thrilled with the early response from reviewers and customers, and we are working hard to get iPhone Duo into customers' hands as quickly as we can."

The takeaway is simple: demand is not the problem, output is.

What is Apple doing about materials?

Apple said it is "deepening" its partnership with Perryman, a titanium producer that supplies materials for the foldable device. The move signals that Apple is working the supply chain at the raw-material level, not just at assembly, to lift Duo output.

That effort addresses one input among many in a device that is proving harder to ramp than Apple's traditional iPhone lines.

Why are memory costs complicating the picture?

The Duo shortage dominated headlines, but the earnings call devoted considerable time to rising memory chip costs, driven by soaring demand from the AI industry. Hardware makers across the board face higher component prices, which threaten to push device prices even higher.

Apple has not been immune. Khan noted on the call that the company has already raised prices on a number of products, and he added that those decisions were made "reluctantly."

The mechanism is straightforward: AI data center builders are absorbing memory supply, memory prices rise, and consumer device makers either absorb the cost or pass it to buyers. Apple has chosen, in part, to pass it on.

What happens next?

Khan offered no date for when supply and demand will balance, and no revised shipment guidance accompanied his remarks. The pressures now stacking on Apple are twofold: a constrained ramp for its most attention-grabbing new product, and an industry-wide memory cost cycle that shows no sign of easing. Until either shifts, customers should expect longer waits and reluctantly higher prices.

Original: apple.com

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Tom Whitfield

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Staff writer covering companies, deals and strategy in Semiconductors, chip manufacturing, hardware, AI compute at Chip Dispatch.

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