Meta Tests Points-Based Prediction App 'Takes' With Employees

Meta Platforms asked employees on the night of November 13, 2026, to predict who would win Jeopardy! inside an unreleased app called Takes, according to a report from 24/7 Wall St. Meta declined to comment and gave no launch date.

Testers commit a points currency called cred. They gain cred when a prediction is right and lose it when wrong. No money changes hands, which separates Takes from Kalshi and Polymarket, where users trade real dollars on outcomes.

How Did the Stock React?

Meta closed at $641.69 on November 13, up $18.08 or 2.9%. The stock then fell to $637.03 after hours, down 0.73% as of 7:59 p.m. ET. Nothing links the gain to the report, and shares remain down 13% over the past month.

The question for shareholders is whether a free, habit-forming app can matter at a company whose family of apps already reaches 3.64 billion people daily.

Why Has Takes Changed Names Three Times?

On June 23, 2026, reporting said Mark Zuckerberg directed a small team to build a points-based app called Arena. A day later, internal documents described it under the codenames Antwerp and FBForecast.

Those documents laid out a daily allocation of play money. Meta's Llama AI model writes questions from trending topics, recommends markets, and resolves them in near real time. Employees test a prototype before any public launch on iPhone and Android.

Earlier reporting cited a goal of at least 100 million monthly participants aged 18 to 34. Meta itself has never stated those figures.

What Happened to the First Attempt?

Meta launched a crowdsourced prediction app called Forecast in 2020 and shut it down about two years later. Internal documents cited the cost of selecting questions by hand as the reason.

Llama writing and settling questions targets that exact expense, making it the most meaningful change from the first attempt. That design suits an advertising business, because what people choose to predict reveals their interests and brings them back daily.

Does Play Money Avoid Regulatory Risk?

Real-money event contracts draw scrutiny from commodities regulators and state gaming regulators. A points game avoids both.

The approach carries a cost, however. Meta waives trading fees, and players risking nothing tend to guess casually, which weakens the signal the app generates.

Who Else Moved on the News?

Listed peers moved without a stated cause on November 13:

• Robinhood Markets (NASDAQ:HOOD) fell 4.29% to $77.86.
• DraftKings (NASDAQ:DKNG) slipped 1.20% to $18.89.
• CME Group (NASDAQ:CME) gained 0.78% to $317.97.

A free Meta product would compete with them for attention and daily habit. That threatens Robinhood's retail engagement far more than CME's institutional futures franchise.

Should Investors Discount the Test?

Like other dogfooded Meta products — apps tested by the company's own staff — Takes could change names and features or never ship at all. Set against fourth-quarter revenue guidance of $73-76 billion and 2026 capital spending of $135-145 billion, it is an option with no disclosed revenue.

The investment case rests on advertising and AI. Third-quarter revenue rose 26.07% to $64.60 billion. More than 10 million people set up Muse personal agents within about a month and a half of launch.

GAAP diluted EPS of $3.83 absorbed a $9.89 billion settlement charge, so the headline miss exaggerates the damage. Shares trade near 21 times earnings, with 55 Buy ratings against 1 Sell and an average price target of $850.10.

Spending is the real risk. Free cash flow was negative $2.1 billion in the quarter — the company's first cash burn since its IPO, as 24/7 Wall St. reported in October.

Fourth-quarter revenue should land inside the $73-76 billion range. A close below the one-year low of $520.26 would signal the market has rejected the spending plan, while a public Takes listing in app stores would add upside on top of that thesis.