Spotify’s AI DJ gets new voices, personalities, and an option for less chatter

Consumer Tech

Spotify Gives Its AI DJ New Voices and a Quieter Mode for 94M Users

Spotify rolls out nine AI DJ voices with distinct personalities and a low-commentary mode to over 94 million Premium listeners across 95-plus markets, starting November 10.

By
Nathan Brooks
Filed
Channel
Consumer Tech
Read
3 min read

Spotify's AI DJ now reaches over 94 million Premium listeners, and as of November 10 the company is letting all of them pick from a cast of synthetic voices, personalities, and a mode that cuts the chatter between songs entirely.

The update, announced Tuesday, turns the DJ into something closer to a configurable AI assistant. Premium subscribers can choose from an expanded voice lineup in English and Spanish, and they can toggle the between-song commentary down to near-silence.

What voices are on offer?

The English menu covers seven options with British, American, Irish, Australian, and Indian accents. The Spanish selection adds two new voices, Nico and Fabi, which replace the earlier Spanish voice "Livi."

Each voice carries its own assigned personality. Among the three American voices, Spotify describes Casey as laid-back and warm, Tess as direct with an edge, and Lane as carrying a Southern accent and a youthful energy. On the Spanish side, Nico is pitched as more down-to-earth, while Fabi is meant to be witty and friendly.

The original voice, "X," stays. That voice was built on recordings of a real Spotify employee, and it will not be replaced by the newcomers.

Why is Spotify revisiting its first big AI feature?

Spotify launched the AI DJ in 2023 as one of its earliest consumer AI products. Since then, the company has pushed AI into nearly every corner of the app: a conversational agent users can chat with about music, recommendation tuning through prompts, AI playlist creation, and integrations with third-party agents such as ChatGPT and Claude.

The DJ, however, remains the most popular of these features, with the company confirming usage by over 94 million Premium listeners. The personalization upgrade follows the pattern set by other AI assistants, which routinely let users choose voices and personas.

What does the less-chatter option change?

Normally, the AI DJ introduces each block of music and explains what it picked and why. With the update, users can limit the DJ to brief acknowledgements when they start the feature and when they turn it off.

Spotify frames this as recovering listening occasions it previously lost to plain playlists. The company says the reduced-commentary mode suits moments such as hosting a party, where users want background music without a synthetic host narrating between tracks.

How do users actually configure it?

Access is straightforward. Users search for "DJ" in the Spotify app's search bar, then tap the three-dot menu to select a voice and adjust commentary settings. Tapping the DJ button again changes genres, artists, or recommendations while the feature is running.

The new voices began rolling out on November 10 to Premium users in the markets where the DJ is already supported. That footprint spans more than 95 global markets, with the DJ available in English, Spanish, French, German, Italian, and Brazilian Portuguese.

Whether a choice of accents and a mute button constitutes an upgrade or a concession that some listeners simply wanted the DJ to stop talking, Spotify now offers both. The rollout across all 95-plus markets gives the company a fresh test of whether personality options can lift engagement for its most-used AI feature.

Source: techcrunch.com

Share this article:

More from Nathan Brooks

Nathan Brooks

Show full bio

Senior reporter covering people, launches and day-to-day practice in Semiconductors, chip manufacturing, hardware, AI compute at Chip Dispatch.

821 articles

Related articles

« Previous article