Apple's $299 HomeView Display and $299 Apple TV 4K Hit Shelves Nov. 13

Apple's first smart display, the $299 HomeView, goes on sale on Friday, Nov. 13, alongside a fourth-generation Apple TV 4K that carries the same $299 price in a single 128GB configuration. The launch lands a month after Apple announced the device on Oct. 13, with the first reviews published on Nov. 12.

The pricing marks a sharp step up in Apple's home lineup. The new Apple TV 4K costs $150 more than the equivalent version of its predecessor at its 2022 launch, and $50 more than the $249 Apple charged after raising prices earlier this year, as Engadget noted. Memory and chip costs are pushing up device prices across the board, and Apple has warned that memory costs will cut its holiday-quarter margins.

What does the HomeView offer for $299?

The tabletop and wall-mounted versions of the HomeView cost the same $299. Buyers who choose the wall model must add a Schneider Home mount, which starts at $59.95.

Availability is limited. HomeView ships in eight countries, including the US, UK, Canada and India. It is not sold in the European Union, where Apple says it is working with regulators on a path forward.

Inside, the device pairs a 7-inch, 1,088 by 1,088 touchscreen with a speaker base and runs on the A18 chip, the same silicon Apple built for the iPhone 16. The camera and microphones feed into the chip's Secure Exclaves, a protected processing domain that keeps sensitive data away from the main operating system and away from Apple itself.

That architecture lets HomeView recognize the faces and voices of up to six household members without exposing the underlying data. It is the clearest commercial expression yet of Apple's privacy-by-silicon pitch in the home.

How does it differ from Echo Show and Nest Hub?

Unlike Amazon's Echo Show and Google's Nest Hub, the HomeView depends on a paired iPhone or iPad. It mirrors apps using technology similar to CarPlay, and it is built around the redesigned Siri, which can now draw on personal context from Messages, Calendar and other apps if users opt in.

The new Siri is in beta on both devices and works in English only. Apple says some expanded server-side features will cost a fee later, which would put a subscription layer on top of the hardware price.

The takeaway: Apple is charging premium hardware prices and reserving the option to charge again for the software.

What changed in the Apple TV 4K?

The fourth-generation Apple TV 4K moves from the A15 Bionic to the A19. Apple says the new chip brings up to 50% faster CPU performance and twice the GPU performance. The device adds three far-field microphones, so users can talk to Siri without picking up the remote.

The configuration structure is simpler and more expensive. The cheaper Wi-Fi-only model is gone, leaving the single 128GB version at $299. As with the HomeView, camera and microphone data for Siri is processed in the chip's Secure Exclaves.

The takeaway: the Apple TV 4K became a strictly high-end product in one generation.

Why the price jump matters

Both devices belong to Apple's broader push into the home against Amazon and Google. A tabletop robot is reportedly planned for as late as 2028, according to the source material.

The commercial pressure runs in two directions. Component costs, particularly memory, are squeezing margins — Apple itself has flagged a holiday-quarter impact — while Amazon and Google compete at lower price points with their established smart display lines.

Apple's answer is silicon and privacy: on-device processing in Secure Exclaves, iPhone-grade chips, and a Siri that works from personal context without sending raw data to the cloud. Whether that justifies a $299 entry price, plus a $59.95 mount for wall buyers and possible future subscription fees, is the question the first reviews began to answer on Nov. 12.