Meta's Muse AI Now Calls U.S. Businesses — But Only for Paying Subscribers

Meta's consumer AI agent Muse can now place calls to U.S. businesses on behalf of its users, and the company says the capability is available only to paid subscribers. The move turns a September test with a select group of early adopters into a generally available, monetized feature for a product the company says has passed 10 million users.

Muse reported that user milestone last month. Placing calls fits the product's broader ambition: making consumer AI a mainstream tool that clears items off ordinary to-do lists.

Who gets the feature, and at what price?

Access is tied directly to Muse's subscription tiers. The entry plan costs $20 per month and includes 500 million Muse tokens per week. Heavier users can pay $100 per month for 3 billion tokens.

Previously, only a chosen set of early adopters could try the calling feature, and only after explicitly asking the AI for access. Now any paying subscriber can make the request.

What does Meta say the calls are for?

Alexandr Wang, Meta's Chief AI Officer and head of its Superintelligence Labs division, frames the feature as a way to handle calls people simply do not want to make. He points to the cable company, the DMV, or a restaurant that does not offer online reservations as typical examples.

The pitch targets a familiar frustration. Customers have long been forced to navigate complex phone trees, then sit on hold waiting for a representative who may transfer them elsewhere. An AI agent, with what is effectively unlimited patience, could absorb that tedium instead.

The feature lands amid a broader frustration with customer service quality, and Meta is betting that consumers would rather delegate the phone call than endure it. In plain terms: Muse is selling patience by the token.

How do businesses on the other end respond?

Reception is mixed. Many businesses and receptionists hang up as soon as they identify a non-human caller, the report notes.

Muse is not alone in the space. The startup Instinct already offers a similar option, and so does Google's Gemini. Competition, in other words, is no longer the constraint — acceptance on the receiving end is.

That constraint may be eroding. As AI voices grow better at mimicking a real human, telling the difference between a customer and an AI working on the customer's behalf will get tougher. That dynamic cuts both ways: it improves completion rates for agents, and it raises questions about how businesses screen inbound calls.

What comes next for free users?

Calls remain a paid-only feature for now, but the paywall is not uniform across Muse. Wang said this week that the recently added Muse email address option will soon roll out to free users.

That sequencing suggests a deliberate pattern: Meta tests a capability on a narrow group, monetizes it with subscribers, then widens access once the service proves stable. The email rollout gives free users a first taste of task delegation, while calling stays a paid differentiator — at least until competition from Instinct and Gemini pushes it into the standard package.